Portfolio & expertise / Jeremy Bengtson
I'm Jeremy Bengtson, founder of The Search Sherpa in Mokena, Illinois.
Local SEO, websites, content and AI workflows. Connected to the way your business works.
One connected visibility system
A website, a business profile and a stack of marketing tools only help when they work together. My work connects the information people search for with the pages, business details and next steps that help them choose you.
The Search Sherpa puts that work into practice for clients. This portfolio brings the strategy, the builds and the operating systems into one place.
The work / six connected capabilities
Help nearby customers understand what you offer and where you serve. The work includes Google Business Profile optimization, local and multi-location search, technical audits, structured data, reviews and business-entity consistency. AI-search readiness starts with clear, useful information that search systems and people can understand.
Build pages that explain the offer, load efficiently and make the next step obvious. I work across WordPress websites and static React sites, connecting design, mobile usability, technical SEO, forms and internal links. The platform follows the job the website needs to do.
Turn customer questions and search intent into useful service, treatment, location, project and educational content. Clear page structure, accurate facts, relevant imagery, internal links and matching structured data help each piece fit into the larger site.
Put repeatable research, drafting, publishing preparation and reporting into reusable workflows. I build and operate AI tools around real business tasks, connect them to the accounts and information the work needs, and keep review at the steps that carry a person's or brand's name.
Connect approved content to the places an audience already uses. The work includes platform-specific social copy, visual assets, publishing preparation, scheduling systems and reporting. Content creation and distribution share the same brand facts and voice.
Find the next useful move before committing to a long task list. Search-query research, website audits, customer-question analysis and reporting make priorities clearer. The goal is a decision you can act on, with enough evidence to understand why it matters.
Selected client work
Specific problems, documented work and clear project stages.
01 / Client work · Published
Treatment content & technical SEO
Connected treatment-page content with structured data, relevant FAQs and clinic/internal links. The microneedling-with-PRP project also consolidated an older page into the new treatment structure and verified the live content and links after publication.
Website → Content
View the treatment page
02 / Client work · Published
Search presentation & FAQ clarity
Refined page titles and descriptions to explain what readers would find, and aligned visible tax-preparation FAQs with their structured data. This is the detailed SEO work that helps a useful page communicate clearly in search and on the site.
Search → Website
Visit The Wozny Tax Company
03 / Client work · Research delivered
Neighborhood search research
Prepared an evidence-based guide to how people search for Naperville neighborhoods and places to live. The deliverable connected observed queries, reader questions and existing content to a prioritized editorial plan for the site owners.
Search → Content
Visit Naperville.com
04 / Client work · Strategy delivered
Flooring content & FAQ strategy
Mapped real flooring questions to the site's product, installation and location pages. The research produced a structured FAQ and content plan, with clear answers grounded in search intent and the business's services.
Search → Content
Visit The Floor 4UOwned platforms & agency systems
These are owned projects and agency systems, separate from client engagements. They show how research, content, code and operations come together in practice.
01 / Owned platform
Discovery & structured content
A medical-spa discovery platform organized around businesses, locations, treatments and educational guides.
Visit Medical Spa Providers02 / Owned platform
Local-business discovery
A local-business directory with category and business information designed around the way people evaluate nearby services.
Visit Chicagoland Reviews03 / Owned educational project
Practical AI workflows
A learning site for people putting AI skills and reusable workflows to work in everyday tasks.
Visit Learn Claude Skills04 / Agency system
Connected content operations
An operational workflow that takes content through preparation, review and social publishing. It connects the repetitive steps while keeping decisions about public output under human control.
The person & the agency
This is my personal portfolio and expertise page. The Search Sherpa is the agency through which client implementation happens. The work connects strategy with the pages, content and operating systems a business actually uses.
How we approach a project
Start with the business, the audience and the task that needs to improve.
Agree on the pages, content or workflow that will address that problem.
Put the work into the website and tools the business actually uses.
Check the live result, document what was delivered and use evidence to guide the next move.
A useful starting point
Jeremy Bengtson is an SEO strategist, website developer and AI systems builder based in Mokena, Illinois. He founded The Search Sherpa and works with businesses on local visibility, websites, content, technical SEO and practical workflow integration.
This is Jeremy's personal portfolio and expertise page. The Search Sherpa is the agency through which client implementation happens. The page also includes clearly labeled owned platforms and agency systems, so you can see both the client work and the tools behind it.
Yes. The work can start with a technical audit, a content or local-search problem, or a conversion issue on an existing site. A full rebuild is one option; the right scope depends on the problem, the platform and what is already working.
Yes. Research, drafting, publishing preparation and reporting workflows can be separate from a website project. Start with a specific repeatable task. We can discuss which steps can be connected to your tools and where your team should review the output.
Discuss your next project
Whether customers are struggling to find you, your site is hard to understand, or the same task keeps taking up your week, start with a conversation about the work that would help.